StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story (e-book) (used book) | bookbook.eu

Description

StoryBranding 2.0 is no ordinary "how-to" branding book.

In this award-winning, internationally celebrated book, you will learn how to transform your brand into a story - a story that fully embraces the single reason for your brand’s existence, and one that will spawn raving fans.

By adopting the principles best-selling authors use to create captivating stories, you will gain insights that other "how-to" branding books ignore. Using the step-by-step 6C’s StoryBranding Process, your brand will turn into a story as you trade your short-term old school "unique selling proposition" for something that will create an inexorable emotional bond with customers.

Drawing on the principles of story character development, you will be given a set of easy-to-use tools for developing a groundbreaking brand identity that will turn skeptics into buyers.
Additionally, this second printing of StoryBranding will provide you a system that will uncover hidden obstacles that often cause company failures.

After completing each step in the 6C’s Process, you will have completed a StoryBrief, a one-page blueprint that succinctly identifies your brand’s purpose. Once in place, your brand will become symbolic of a movement driven by a universal value, a value that will resonate with both prospects and employees. You’ll learn all this in an easy-to-read, entertaining format that is full of useful examples. Each chapter is summarized for easy reference.